You can select and buy a hairdressing franchise, find out the opening conditions and prices, contact the owner, download the presentation and read the reviews of the franchisee in our catalog of the best hairdressing franchises in Russia.
Hair Salon Franchises
Top hairdressing franchises – the best franchises for men's, women's and children's hairdressers in Moscow and Russia
The hairdressing market until 2020 was one of the most stable growth segments of the domestic business, but it had a particularly difficult time during the lockdown. Large chains of hairdressing salons in the economy segment did best of all, which were able to reorient themselves and start providing services at home. The worst was the salons that provide only mono-services or aimed at a narrow audience. About everything in order.
Overview of the hairdressing market in 2021
Despite the difficult year 2020, super-democratic hairdressing salons were able not only to survive, but also to increase the number of clients by ending the financial year with a positive result. According to RBC Research, over the past 12 months, it is the low and medium price format of hairdressing salons that has succeeded. And the most frequent clients during this time were men. As a result, they had the smallest drop in income: no more than 15-20% compared to 2019.
In addition, lucky hairdressers and beauty salons, which are located at hotels or in separate buildings, that is, not associated with the work of shopping or business centers.
TOP-6 of the fastest growing networks in the Russian beauty market (according to RBC Research as of June 2020)
- Haircut SHOP (+369%)
- Superman (+116%)
- Chio chio (+69%)
- SaharVosk (+64%)
- Laser Love (+55%)
- 4 Hands (+45%)
Trends in the hairdressing market
The hairdressing market is highly competitive. A fairly conservative taste, especially in the regions, the bone habit of getting a haircut for years at the same points, rarely changing the usual haircuts and client minimum, forced hairdressers to fight for each client and implement flexible concepts that best meet the needs of the audience.
In 2020, the fight for people has taken on a new urgency in the face of self-isolation, declining incomes, and requirements to comply with additional sanitary safety measures, which have become a new significant cost item for businesses.
The trend in the beauty industry has been the pursuit of a system to human philosophy – “a system for a person”. New concepts, promotions, the very atmosphere of the institution work for this. Masters strive to establish the most comfortable and trusting relationship with clients.
The second mandatory and significant change was the maximum automation of processes from online booking to contactless payment for services.Business indicators can now be monitored remotely, as well as remove the administrator from the state.
Another focus of 2021 is a reduction in the average check by about 10% due to a system of discounts and promotions, as well as the provision of express services. Those networks that caught these trends even before the pandemic, or were able to rebuild in the process, are optimistic about the future.
Barbershop Franchise
Franchising in the hairdressing industry is in high demand: salons are a place that makes people happy. Most of those who first thought about their own business or dream of starting to work for themselves, are worried precisely because of the lack of entrepreneurial experience. Working with the franchisor insures against failures in the business strategy, initial promotion, helps with the design and selection of premises, processing the necessary documents and passing inspections. Plus, mandatory training, which helps to push the boundaries of existing experience, follow the latest trends, legally adopt other people's finds.
An experienced hairdressing franchise demonstrates a delicate balance between a bright personality, originality, catchiness and consumer demands. The same applies to advertising, promotions, ways to promote and attract customers. Good salon franchises take into account every little thing (from pricing to choosing suppliers) even at the stage of signing the contract.
Barbershop Franchise Market Overview
The hairdressing franchise market has reacted sensitively to all the changes and trends of recent months. The leaders in demand are still barbershops and salons of the economy segment. A small but steady growth is shown by franchises of children's hairdressers, the fashion for which is beginning to strengthen in the regions. Franchisees prefer domestic chains, but Japanese brand franchises hold their positions, interest in them is supported by high quality materials and customer service. Universal salons and federal chains with fixed prices have proven themselves well.
| Name | Year of foundation | Amount of points | Investments, rub. |
|---|---|---|---|
| old barber shop | 2020 | undefined | from 1 215 000 |
| Superman | 2018 | 75 | from 800 000 |
| WooDoo Barbershop | 2019 | 16 | from 800 000 |
| imaginary | 2012 | 133 | from 700 000 |
| TOPGUN Barbershop | 2014 | 235 | from 3 000 000 |
| kinder | 2020 | 2 | from 1 000 000 |
| no drama | 2020 | 2 | from 3 500 000 |
| Barabas | 2020 | 5 | from 1 200 000 |
| Cutmann Kids | 2020 | 2 | from 1 200 000 |
| Just a haircut | 2017 | 109 | from 298 000 |
The Old Barber — a new franchise of a men's barbershop with a distinctive entourage. It is conceptually focused on Russian culture, history and traditions, which makes it stand out from its competitors. Services in the middle price segment. Offers partners the most transparent system of work. We have our own CRM system, training program and partner support.
Superman — the first and only automated men's hairdresser and low-cost barbershop. The franchisor combined several winning trends at once. The franchisee is provided with a proprietary CRM system that compiles financial reports, sets KPIs for employees and helps to control the workflow online from anywhere in the world.
WooDoo BarbershopBusiness indicators can now be monitored remotely, as well as remove the administrator from the state.
Another focus of 2021 is a reduction in the average check by about 10% due to a system of discounts and promotions, as well as the provision of express services. Those networks that caught these trends even before the pandemic, or were able to rebuild in the process, are optimistic about the future.Barbershop Franchise
Franchising in the hairdressing industry is in high demand: salons are a place that makes people happy. Most of those who first thought about their own business or dream of starting to work for themselves, are worried precisely because of the lack of entrepreneurial experience. Working with the franchisor insures against failures in the business strategy, initial promotion, helps with the design and selection of premises, processing the necessary documents and passing inspections. Plus, mandatory training, which helps to push the boundaries of existing experience, follow the latest trends, legally adopt other people's finds.An experienced hairdressing franchise demonstrates a delicate balance between a bright personality, originality, catchiness and consumer demands. The same applies to advertising, promotions, ways to promote and attract customers. Good salon franchises take into account every little thing (from pricing to choosing suppliers) even at the stage of signing the contract.
Barbershop Franchise Market OverviewThe hairdressing franchise market has reacted sensitively to all the changes and trends of recent months. The leaders in demand are still barbershops and salons of the economy segment. A small but steady growth is shown by franchises of children's hairdressers, the fashion for which is beginning to strengthen in the regions. Franchisees prefer domestic chains, but Japanese brand franchises hold their positions, interest in them is supported by high quality materials and customer service. Universal salons and federal chains with fixed prices have proven themselves well.
NameYear of foundation
Amount of pointsInvestments, rub.
old barber shopundefined
from 1 215 000Superman
from 800 000
WooDoo Barbershop
from 800 000
imaginary
from 700 000
TOPGUN Barbershop
from 3 000 000
kinder
from 1 000 000
no drama
from 3 500 000
Barabas
from 1 200 000
