The Forbes resource has prepared a rating of the highest paid bloggers on the YouTube platform. The leaders of the rating can boast of income, the size of which exceeds
TOP 10 highest paid YouTube bloggers of 2020: 3rd year in a row, the leader is a child with an income of almost $ 30 million
The Forbes resource has prepared a rating of the highest paid bloggers on the YouTube platform. The leaders of the rating can boast of an income that exceeds $20 million per year. However, some of them are still children. In fact, the leader of the rating (just a 9-year-old child) earned almost $30 million. In total, the TOP-10 highest paid YouTube bloggers were able to earn about $211 million.
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When compiling the rating, bloggers were selected for whom YouTube is the main source of income. The publication includes the amounts of gross income – excluding payments of taxes, fees to agents, managers, lawyers, support teams, etc. Income estimates are approximate. It is based on metrics from Captiv8, SocialBlade and Pollstar services and data from YouTube platform experts.
As in previous years, English-language content for children and young audiences generates the most significant income. Especially if the videos are entertaining and have charismatic actors.
9-year-old boy Ryan Kaji remains the leader of the ranking of the highest paid bloggers on the YouTube platform for the third year in a row. Compared to last year, it was able to almost double the number of subscribers (up to 41.7 million), but the revenue growth was not so significant ($29.5 million versus $26 million). The reason for this may be the drop in revenue on the platform this spring, caused by the coronavirus pandemic. Although in the future the income of bloggers recovered. Note that YouTube is just a launching pad for the growth of popularity and brand development for Ryan. A significant portion of his business is related to licensing deals for more than 5,000 Ryan's World brand products, from bedroom decor and figurines to masks and walkie-talkies. Appropriate branded merchandise is sold in US retail chains Target, Amazon and Walmart. Last year, the turnover from the sale of such goods amounted to about $200 million. The amount of license fees is not specified. In addition, the Ryan family has a whole network of channels.
Jimmy Donaldson burst into second place with Mr. Beast, who earned $ 24 million in a year. Many of his videos have a similar plot – he donates money to streamers on Twitch or provides charitable assistance.But besides, he also has entertaining content, for example, a video in which he counts up to 100,000 or tries to break glass with hundreds of megaphones.
The Dude Perfect channel dropped to the third line of the rating, which published a video about sports tricks. This lesson brought the authors $ 23 million – more than last year.
