Against the background of the pandemic, retail networks have to urgently unfold towards distance trading, looking for help from marketplaces. So with a difference of one day it became known about the beginning of the Sportmaster cooperation with Lamoda, and M. Video and Eldorado with Ozon.

Sportmaster and M. Video with Eldorado go to marketplaces

Against the background of the pandemic, retail networks have to urgently unfold towards distance trading, looking for help from marketplaces. So, with a difference of one day, it became known about the beginning of the cooperation of Sportmaster with Lamoda, and M. Video and Eldorado with Ozon.

Sportmaster announced the availability of goods from Outventure and Demix in the Lamoda marketplace. On the first brand, the Lamoda loyalty program with its discounts extends to 25%, no.

It is obvious that the size of the audience of the official website of Sportmaster and the quality of its own delivery are far from what Lamoda offers, which was prompted by the leadership of the sports retailer by the beginning of cooperation.

The author of this note “warmly” recalls how to buy the goods “on order” at the “sportsmaster”, it was necessary to first visit the store for prepayment, and then come directly for the goods in a couple of weeks. Online passing? No, they didn’t hear …

At M. Video, things with delivery are not as sad as the Sportmaster, not to mention the presence of its own marketplace goods.ru, but the extra sales channel will never hurt. Therefore, the company announced cooperation with Ozone, where it is going to add both its goods and those that are sold in the subsidiary of Eldorado.

The leadership of M. Video/Eldorado promises that up to 80% of the names of their goods will be presented at Ozone, and prices will be the same as in their own stores. Both retailers have already had their own branded sections in which several thousand goods are placed: M. Video – here, and at Eldorado – here

Products from M. Video and Eldorado can be paid by points from Ozone and “thank you” bonuses, they also accrued cashback on the Ozon.card map.

Buyers, characterized by increased cunning of the lower hemispheres, are invited to arm themselves with calculators and calculate where to buy as a result is more profitable: directly from Sportmaster and M.Video/Eldorado or their new partners of marketplaces.